Integrations and tracking

Connect tracking and pixels.

Swiftfunnel records privacy-conscious first-party funnel events and can forward configured conversions to external advertising platforms.

Built-in events

Page views, duration, form steps and conversions feed funnel analytics. Unmapped clicks are captured as fallback events without adding lead PII.

External pixels

Add the provider ID and map explicit standard events. Preview mode remains tracking-free; the public funnel loads optional scripts only after the required consent.

Verify

Use a fresh public session, accept the relevant consent category and complete a test conversion. Confirm both Swiftfunnel analytics and the provider diagnostics.

Continue with Configure webhooks