Data spread across multiple tools
The ad account shows clicks while an analytics tool shows sessions. Which number actually produced a lead remains unclear.
Analytics and tracking
See which visitors actually become leads—in real time.
Swiftfunnel automatically tracks page views, forms and clicks and connects them with Meta, TikTok, GA4 and LinkedIn—without custom code.
Connects withMetaTikTokGA4LinkedIn
Performance
TodayConversion rate
9.4%
Sources connected
214 visitors
Live since midnight
The problem with disconnected tracking
Your campaigns do not know the real outcome.
Most ad accounts and analytics tools are disconnected from the funnel that produces the actual conversions.
No view of the complete funnel journey
Without the real page-by-page journey, you cannot see where prospects leave a multi-page funnel.
Tracking without a legal basis
Tracking that starts before consent creates legal risk and weakens campaign data quality at the same time.
The solution
Analytics that understand your entire funnel.
From the first page view to the submitted form. Analytics and tracking live alongside your funnel, not in a second isolated tool.
Real-time daily performance
See visitors and leads side by side for each day, with conversion rate as a clear standalone metric.
Complete funnel journey
Analytics derives the most common page-to-page journey, including multi-page funnels with their own subpages.
Funnel comparison
Compare two active funnels directly across today, seven days, thirty days and conversion rate for the same period.
A/B testing between two variants (Pro and above)
Test two funnel variants, evaluate statistical significance and promote the winner to the new live content with one click.
Meta, TikTok, GA4 and LinkedIn
Connect Meta Pixel and Conversions API, TikTok Pixel, Google Analytics 4, LinkedIn Insight Tag and Google Tag Manager per funnel.
Only after consent
The cookie consent banner controls internal tracking, Meta Pixel and CAPI together. No tracking starts without consent.
PDF and CSV export
Export reports without personal data for you or your clients, either as a designed PDF or a CSV of individual events.
First-touch attribution per session (Pro and above)
See source, medium and campaign for each unique session instead of misleading counts of individual page views.
Hotjar heatmaps and recordings (Pro and above)
Connect Hotjar for heatmaps and session recordings, activated only after cookie consent just like internal tracking.
Funnel Quality Center
Technology, mobile, conversion, tracking and trust are checked automatically, with a concrete next action rather than just a score. Claude can turn this into a ready-made optimization proposal that you approve with one click.
What your analytics look like
Performance
Today
14
7 days
83
30 days
247
Conversion
9.4%
Visitors and leads
VisitorsLeads
Top funnels in the last 30 days
Recruiting campaign
12.8%Berlin roof check
8.1%How it works
Four steps from publishing to insights.
01
Publish your funnel
As soon as your funnel is live, Swiftfunnel automatically starts tracking page views and form submissions.
02
Respect consent
When a cookie banner is configured, internal analytics and pixels remain inactive until consent is given.
03
Connect your sources
Enable Meta Pixel and CAPI, TikTok, GA4, LinkedIn Insight Tag or Google Tag Manager directly in the funnel.
04
Analyse results
Review daily performance, conversion rate and the most common user journey, or export the figures as a report.
Privacy first
Tracking starts only after consent, and exports contain no personal data.
One place for every metric
Funnel analytics and account-wide performance in the same interface.
Comparable
Compare two funnels directly over the same period with the same metrics.
Frequently asked questions
Before you set up tracking.
Do I need to set up Google Analytics as well?
No. Swiftfunnel automatically tracks page views, forms and clicks. Google Analytics 4, Meta Pixel, TikTok Pixel, LinkedIn Insight Tag and Google Tag Manager can be connected additionally, but are not required.
Does tracking start before someone gives consent?
No. When a cookie banner is configured, internal tracking plus Meta Pixel and CAPI only start after consent. Rejecting tracking removes the existing session ID.
Can I compare two funnels?
Yes. Both funnel analytics and the account-wide performance view let you compare two active funnels over the same period.
How do I export data for a client report?
Export a designed PDF report without personal data or a CSV of individual events directly from funnel analytics or the account-wide performance view.
Which plan includes Meta Pixel and webhooks?
Meta Pixel and Conversions API are included from Launch. Signed webhooks, Hotjar and first-touch attribution are available from Pro.
What exactly does first-touch attribution show?
It shows source, medium, campaign, visitors, attributed lead events and conversion rate for each unique anonymous session, including data freshness and source coverage. This avoids the misleading picture caused by counting repeat page views from the same person. Available from Pro.
How does A/B testing work?
A variant is a normal, fully editable funnel linked to the original. Once a test starts, visitors consistently see either control or variant within their session. The report compares visits, leads and conversion rates and estimates significance once enough traffic exists. Promote the winner to live content with one click. Available from Pro; Agency also provides a cross-workspace experiment overview.
What does the Funnel Quality Center check?
It deterministically checks technology, mobile presentation, conversion elements, tracking setup and trust signals from your funnel content. You receive a score, every individual check and a concrete next action, independently of the technical publishing check. With one click, Claude can turn this into a ready-made optimization proposal that you review and approve before anything is applied.
Analytics and tracking
Ready to truly understand your results?
Choose your plan, add a payment method and track results free for seven days. Billing only starts after the trial unless you cancel.
Included by plan
Core analytics
From the Launch plan
Meta Pixel and CAPI
From the Pro plan
Exact limits and prices for each plan are listed on the pricing page.