Analytics and optimisation
Understand analytics and A/B testing.
Analytics combines page views, sessions, form submissions, duration and conversion data for a selected period.
Read the metrics
Use the conversion trend and event breakdown to find where visitors stop. Funnel comparison applies the same period and aggregation to both funnels.
A/B tests
From Pro, split traffic between a control and variant, monitor comparable conversion data and adopt the winner with one click.
Exports and agency view
Export PII-free event CSVs or a designed KPI PDF. Agency accounts can see client workspaces, lead totals and running experiments in one cockpit.
Continue with Use the Funnel Quality Center