Analytics and optimisation

The Funnel Quality Center in detail.

The Quality Center explains readiness across technical, mobile, conversion, tracking and trust checks before publishing.

Understand the score

Each category reports passed and open checks and recommends one concrete next action. The score is advisory and separate from formal team approval.

Resolve findings

Open the affected funnel area, fix the content or configuration and refresh the analysis. A lower score does not automatically unpublish an existing funnel.

Automatic AI optimisation

Above the five categories you can set a weekday for Claude to analyse the funnel automatically, or click “Analyse now” at any time. Claude builds a leak-ranked list straight from failed checks and your biggest page-to-page drop-offs, then can generate a full improvement proposal for the funnel content. The same rule as the normal funnel chat applies: a proposal is always just a draft. It is never published automatically, you review it first and confirm or dismiss it with a click.

Use it with approvals

Run the quality review before requesting approval so reviewers can focus on messaging and business decisions rather than preventable setup issues.

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